Help us share an amazing alpine experience.
The Mt Hotham Alpine Resort Management Board and its stakeholders have launched the industry recognised “True Spirit of Alpine Australia” campaign. The campaign is providing tangible results for Australia’s highest alpine village with the most down to earth people. Having launched in 2017 and won awards at the RACV Victorian Tourism, Mumbrella and Australasian Leisure and Communications awards, Mt Hotham is now seeking an experienced marketing professional to continue to grow resort visitation year round.
Mt Hotham is situated in Victoria’s scenic High Country with access through North East Victoria and East Gippsland. Our magnificent location is complimented by the attributes of a ridge line that provides views across the alps from Victoria to New South Wales.
Key Responsibilites
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Taking a professional leadership role in the marketing of the resort as a co-operative effort with stakeholders.
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Undertake market research and development insights to inform market development.
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Working with marketing professionals across the region to develop Mt Hotham as a destination of choice.
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Bring Mt Hotham’s brand to life through target marketing communications activity including campaign events, partnerships and content.
Criteria
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Formal qualifications in business development, tourism and/or marketing.
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Understanding of regional destination branding and communication.
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Experience in using research both qualitative and quantitative to build comprehensive strategies.
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Experience in digital and social media components of a marketing campaign.
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Proven experience in driving holistic growth strategies.
Applications close – 5pm Monday, 20th August, 2018.
For further information please contact Angela Melaney, Human Resources Administration via
03 5759 3550 or forward applications including a cover letter to angelamelaney@mthotham.com.au