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Bushfire recovery initiatives

This webpage contains a list of bushfire recovery fundraising campaigns, support campaigns, events and other valuable information and resources. The tables below will be updated as we become aware of further programs and initiatives. If you would like to contribute information, please email

  Victorian Bushfire Appeal  


Donations can be made at any Bendigo Bank branch or online at  or Community Enterprise Foundation™ ( ).

Commbank Bushfire Relief Grants
Zoos Victoria Bushfire Emergency Wildlife Fund
Fire Relief Fund for First Nations Communities


  Back the Bush

This group hopes to be a resource to promote towns and businesses that support Aussie wilderness areas and the adventure communities nearby.

From servos to lodges, trekking operators to breweries, we're in this together for the long haul! #bushfiresaustralia

If you know a town hit by the fires near wilderness areas and off the beaten path post the location in the group and share some links.



Coordinates volunteers to help rebuild infrastructure and

  Empty Esky @emptyesky  

Created by two Melbourne locals, this campaign encourages people to visit affected areas with an empty esky i.e. supporting retailers and producers by way of people hitting the road and spending money along the way. The Instagram page has over 10K followers and was created less than a week ago.

How to get involved:

Send your information to whilst the site is still in development, the team is keen to receive information that you are happy for them to share on the platform (name, contact details, product offering, websites, social etc). Please note that they will not have a chance to check content with you prior to posting, so please send what you are willing for them to share.

Follow the @emptyesky Instagram page and share with your followers, friends and family, and post a social media pledge with their template. The team has some exciting plans in the pipeline, so the best thing you can do is share it so more people will hear about it.

Use the hashtag #emptyesky on your Instagram posts so consumers can find you when browsing that hashtag.
  Road Trip for Good  

This online platform has been developed by Alpaca, a business working already with the tourism industry to provide interactive travel maps, trip planning and itineraries. Some elements of the site are still in development, but it allows users to create their own itineraries, share with others and download printable references. There is significant media exposure anticipated for the platform in coming days - adding your business will help create a strong High Country presence.

How to get involved:

Visit their website to add your own business listing

Share the Instagram page @roadtripforgood and use the hashtag #roadtripforgood on your Instagram posts so consumers can find you when browsing that hashtag.
  Relief and recovery programs via Vic Emergency
  Spend with Them  

South Coast locals Turia Pitt and Grace McBride developed this Instagram page to help rebuild businesses affected by the fires, by profiling the individual businesses and linking to their own channels. Less than a week after its creation, the page has over 164,000 followers and growing by the day. Whilst based in NSW, the page profiles all bushfire-affected areas and has already featured Ringer Reef Winery in Porepunkah.

How to get involved:

Submit your business for inclusion: the best way to reach this team is to email They have asked that you do not direct message them on Instagram - email is the best way to get in contact.

Use the hashtag #spendwiththem on your Instagram posts so consumers can find you when browsing that hashtag.
TNE free ATDW listings

Tourism North East and Destination Gippsland have each received $200,000 grants to assist within initial bushfire recovery activities. Of this, TNE has immediately allocated $120,000 to fund free online tourism listings via the ATDW (Australian Tourism Data Warehouse) for individual tourism businesses in the High Country during the bushfire recovery period.
AirBnB emergency accommodation