Alpine Resorts Strategic Marketing Plan
Victoria‚Äôs alpine resorts are a major economic pillar for the state, forming a key component
of the tourism industry and a valuable recreation resource for the community.¬†
Visitor preferences and expectations are changing and our alpine resorts are experiencing
worldwide competition from destinations that have, or are developing, high quality tourism
facilities and experiences in spectacular alpine settings.¬†¬†
The Alpine Resorts Strategic Marketing Plan 2014 - 2018 seeks to enhance the competitive
positioning of Victoria‚Äôs alpine resorts and grow visitation, yield and visitor expenditure over
the next five years. It is informed by global, regional and local travel trends and visitor
preferences as well as the needs of local industry and communities in the alpine region.
The draft plan has been prepared for industry and stakeholder comment, prior to
government consideration. Government at this stage has not adopted the views and
recommendations contained in the plan. Details on how to provide feedback is contained
with Section 7.3.
Download a copy below:
07 January 2014
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