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Alpine Resorts Strategic Marketing Plan

Victoria’s alpine resorts are a major economic pillar for the state, forming a key component

of the tourism industry and a valuable recreation resource for the community. 

Visitor preferences and expectations are changing and our alpine resorts are experiencing

worldwide competition from destinations that have, or are developing, high quality tourism

facilities and experiences in spectacular alpine settings.  

The Alpine Resorts Strategic Marketing Plan 2014 - 2018 seeks to enhance the competitive

positioning of Victoria’s alpine resorts and grow visitation, yield and visitor expenditure over

the next five years. It is informed by global, regional and local travel trends and visitor

preferences as well as the needs of local industry and communities in the alpine region.

The draft plan has been prepared for industry and stakeholder comment, prior to

government consideration. Government at this stage has not adopted the views and

recommendations contained in the plan. Details on how to provide feedback is contained

with Section 7.3.


Download a copy below:


07 January 2014