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Draft Alpine Resorts Strategic Marketing Plan 2014-2018

CLOSING DATE FOR SUBMISSIONS - FRIDAY 31ST JANUARY AT 5PM

Victoria's Alpine Resorts are a major economic pillar for the state, forming a key component of the tourism industry and a valuable recreation resource for the community.

Visitor preferences and expectations are changing and our Alpine Resorts are experiencing worldwide competition from destinations that have, or are developing, high quality tourism facilities and experiences in spectacular alpine settings.

The Alpine Resorts Strategic Marketing Plan 2014 - 2018 seeks to enhance the competitive positioning of Victoria's Alpine Resorts and grow visitation, yield and visitor expenditure over the next five years.  It is informed by global, regional and local travel trends and visitor preferences as well as the needs of local industry and communications in the alpine region.

The draft plan has been prepared for industry and stakeholder comment, prior to government consideration.  Government at this stage has not adopted the views and recommendations contained in the plan.

Details on how to provide feedback is contained in Section 7.3 "Making a Submission" on page 31, or submit a separate detailed submission if you require more space than provided in the form.

 

Download a copy below:

PDFDRAFT_ALPINE_RESORTS_STRATEGIC_MARKETING_PLAN_16_DEC_2013 (961 KB)

22 January 2014